Local media have the responsibility of reporting news and activities of significance in the community. SBPLI touches thousands of students and parents, and hundreds of area schools with its programs and opportunities. It also engages dozens of companies with thousands of local employees to support its mission. The role of the local media is to communicate the challenges and excitement of the FIRST initiatives, encouraging the interest and support of the next wave of participants. This is a positive message for Long Island’s future with many stories and photo opportunities throughout the year.